NextGen TV Revolutionizes Broadcasting in Myrtle Beach, S.C.
Myrtle Beach, South Carolina, witnessed an impressive digital revolution as television stations started employing NextGen TV technology this Wednesday. The shift to this technological advancement streamlines the delivery of sharper images, superior sound, mobile receptivity, and inclusion of internet-based programming.
WWMB Leads the Charge
Leading the way in this technological transformation is the locally owned television station WWMB. As part of Howard Stirk Holdings, WWMB took the pivotal step of converting its transmitter over to the ATSC 3.0 signal. This revolutionary change permits WWMB to broadcast its proprietary programming in addition to shows from four other stations in the market, namely WPDF, WBTW, WHMC, and the South Carolina Educational Television network of PBS stations.
A New Era of Broadcasting
The conversion to ATSC 3.0 signal well-situates WWMB to carry a higher volume of programming across more channels, setting the stage for a new era in the history of television broadcasting. NextGen TV technology paves the way for digital broadcast businesses to improve revenue generation, expected to bring billions in incremental revenue for TV stations.
BitPath Coordinates the Transition
The planning and coordination of this significant changeover were spearheaded by BitPath. With this transformative launch in Myrtle Beach, nearly the entire I-95 corridor is now part of the NextGen broadcasts, bringing a new viewing experience to the majority of residents in the area.
A Nationwide Trend
This shift in broadcasting technology is not restricted to Myrtle Beach alone. A similar transition to NextGen TV is taking place in over 70 cities across the United States. The nationwide changeover promises to significantly enhance the TV viewing experience of countless viewers across the country.
Author: STAFF HERE LEXINGTON WRITER
The LEXINGTON STAFF WRITER represents the experienced team at HERELexington.com, your go-to source for actionable local news and information in Lexington, Fayette County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Woodland Art Fair, Crave Food and Music Festival, and Railbird Festival. Our coverage extends to key organizations like Commerce Lexington and Blue Grass Community Foundation, plus leading businesses in education, manufacturing, and technology that power the local economy such as University of Kentucky, Toyota Motor Manufacturing, and Lexmark. As part of the broader HERE network, including HEREBowlingGreen.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.
