News Summary
VCI Global Limited is set to advance its acquisition of Roots Digital Pte. Ltd. for US$2.2 million. With impressive revenue growth and a strong client roster, this strategic move is expected to enhance VCI’s market presence in the digital marketing space, especially in SEO and social media advertising.
Exciting Acquisition in the Digital Marketing World
Have you heard? VCI Global Limited, a company based in Kuala Lumpur, Malaysia, is making big moves in the digital marketing space by advancing its acquisition of Roots Digital Pte. Ltd. This vibrant digital marketing firm, located in Singapore, boasts a solid reputation and a growing list of successful clients. The acquisition is valued at approximately US$2.2 million (that’s around SG$3 million), and it suggests a price-to-earnings (P/E) ratio of nearly 3.5. What does this mean? Well, it indicates a smart investment in a firm that has shown considerable growth.
Roots Digital’s Impressive Track Record
Roots Digital isn’t just any digital marketing firm. They’ve pulled in over US$3 million in revenue and nearly US$0.9 million in profit for the year 2024. Talk about impressive! Over the past three years, the company has experienced an astounding 84% year-on-year revenue growth. With such numbers, it’s no wonder VCI Global has set its sights on this remarkable firm.
What exactly does Roots Digital do? The firm specializes in performance marketing across various digital channels, catering to different needs. Plus, their average customer retention rate stands at a solid 24 months, showcasing their ability to keep clients coming back and reducing churn—a crucial factor in the industry’s competitive landscape.
Big Clients and Credibility
Roots Digital serves a range of notable clients in both Malaysia and Singapore, including the National University Cancer Institute, Singapore (NCIS), Microsoft Corporation, and Parkway College of Nursing and Allied Health. They have even partnered with the Orita Sinclair School of Design & Music, which highlights their credibility and expertise in the field. Being a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG) means local SMEs can also enjoy savings by obtaining up to 50% funding for digital marketing services. This only adds to their appeal and market presence.
What’s Next for VCI Global?
With this strategic acquisition, VCI Global is looking to forge powerful synergies with Roots Digital. They aim to enhance their market presence and capabilities, particularly in areas like SEO, paid media, and social media advertising. By combining their existing expertise with Roots Digital’s regional insights, VCI Global could significantly boost the return on investment for their clients across various industries.
The digital marketing market itself is booming, projected to reach about US$1.2 trillion by 2033! Experts predict an impressive compound annual growth rate (CAGR) of 11.22% from 2025 to 2033, largely driven by the surge in internet penetration globally.
Looking Ahead
VCI Global believes that this acquisition forms part of a broader growth strategy that includes future expansions. They’re on a mission to enhance service offerings and add greater value for their clients. Operating across multiple sectors such as Capital Market Consultancy, Fintech, Real Estate, AI & Robotics, and Cybersecurity, VCI Global has already established a solid presence across the Asia-Pacific region as well as in the U.S., Europe, and the Middle East.
Excitement is brewing as VCI Global’s Group Executive Chairman and CEO, Dato’ Victor Hoo, expressed his enthusiasm about expanding into Singapore and the potential opportunities for future acquisitions. It’s clear that VCI Global is not just resting on its laurels; they are setting ambitious goals for growth and innovation.
So, keep an eye out! With such strategic moves—including investments in AI startups, acquisition of solar photovoltaic projects, and significant contracts to offer AI solutions—VCI Global is definitely on the rise, and the digital marketing landscape is about to get even more interesting!
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Additional Resources
- GlobeNewswire: VCI Global Advances Acquisition of Singapore-based Roots Digital
- Investing.com: VCI Global Expands into Singapore
- Business Insider: The Curious Journey of Qurious Media
- Statista: Singapore Digital Advertising Spending
- Wikipedia: Digital Marketing
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