Latest Digital Marketing Strategies for Real Estate Companies in 2021

The effect of the COVID-19  on real estate companies has been immense. Because of the coronavirus pandemic’s onset, social separation and self-quarantine guidelines have made in-person communication challenging. Property sellers and buyers have also become more careful and apprehensive with regards to dealing with realtors. Due to the changes, it has turned into an essential thing for real estate agents to fine-tune their marketing strategies.

Compared to before, a lot is a promotion in real estate marketing has changed during the outbreak. And as we get ready to usher within 2021, you are probably considering what the future of realtors will be like.

Actually, during these unprecedented occasions, you must perform everything you can to create real estate leads while protecting your self and your clients through contracting and distributing the virus.

If you want to come with an edge over your competitors in 2021, you need to be prepared to change using the times and adjust your real estate marketing and accept the new normal.

From this point of view, we’ve compiled a listing of the best real estate marketing styles for 2021 that will help you get a sense of real estate agents’ future.


1 . Social Media Marketing


Starting in 2021, digital real estate online marketing will be the norm concerning real estate professionals. Real estate professionals that have previously been hesitant to embrace technologies will have no choice but to gain the advantage of various electronic tools to boost lead generation.

With many individuals now working from home, many rely on the web to get realtors that will allow them to buy or sell the property. Because face to face communications dwindled, online consumption experienced a steady increase. For that reason, more than ever, every real estate agent needs to possess a robust online existence.

Realtors are expected to take advantage of digital real estate marketing within 2021 to use social networking. Since many people are staying indoors, they are likely to spend lots of time on social media.

Real estate agents involved in investment real estate upgrade their real estate social internet marketing game by growing their spending on interpersonal ads and regularly producing quality content.

Real estate agents are investing in social media marketing and leveraging from social media platforms such as Instagram, Twitter, LinkedIn, and YouTube to create their brand, improve their visibility, and collect more real-estate leads. This tendency is bound to continue within 2021.


2 . Utilization of Aerial Drones


One real estate online marketing trend that is likely to catch steam is the utilization of drones.

Prospective house buyers will usually require to view the neighborhood and movie themselves living in this before looking at the house’s inside for sale. They would like to know the neighborhood amenities, schools, facilities, businesses, etc.

Using the pandemic, community trips using vehicles is becoming difficult. One of the most significant real estate marketing trends emerging is the utilization of aerial drones regarding photography and videography.

The aerial video footage highlighting the community functions is then discussed on social media to market the area’s lifestyle. Aside from reducing in-person conferences, this strategy also will save a lot of time.


3. Digital Tours


In-person house tours are also tricky in the current situation. Consequently, real estate agents are changing from open homes to virtual trips to make the purchasing procedure easier and secure for clients.

Purchasers being able to buy homes remotely from the houses’ comfort has increased real estate marketing efforts. Real estate marketing through videos is essential for agents, and the trend will indeed carry on in 2021.

2020 has become a very chaotic year. Like a real estate agent, if you are looking to enhance your real estate company in 2021, you need to understand what to expect to continue. While many real estate marketing styles are already evident, we might see some growth in full swing in 2021. If you want your real-estate business to flourish in 2021, you would like to adopt the above marketing strategies early.

How can Lexington Businesses Creatively Market their Products and Services?

Many businesses in Lexington lack good marketing campaigns, which has led to their decline and even closure during the pandemic. While the internet is vast and the potential to bring in new customers is large, marketing your product and services online offers plenty of edge over Lexington’s competitors. Here are some of the marketing strategies you can use to perform local marketing.

Make use of Yelp

Yelp is great for local marketing. It is a must-have if you are beginning to execute local marketing strategies. The first step should be to establish your Yelp Company Page. Once you have your own page, you can revise the info outlined for your company, view, reply to customer reviews, article content like pictures and special offers, and view your website visitor activity. Yelp is usually the first result that pops up when searching for nearby businesses on Google. It really is why Yelp is definitely a piece of the online marketing strategy for any local company, regardless of any other local marketing tactics you employ.

SMS Marketing

SMS is an acronym for short messaging service and identifies what we refer to simply as text messaging. Have you ever received a text message for any sale at a nearby retail store or a dental fix from your dentist? That is SMS marketing. This type of local advertising is a great suit for brick-and-mortar companies who want to ramp up shop foot visitors, service businesses who want to schedule appointments every day, and any business proprietor who wants to reach prospective customers real-time.

Attract Local Events

Based on where your business is positioned, many nearby events may be arranged every year and run with other local businesses. In many cases, these businesses are looking for fellow companies to support their campaign, either by teaming up to organize the big event or just by giving money in exchange to be mentioned in their system and website. Both these options are an excellent way to put your business in front of nearby clients. If your business is within a countryside area, there is no reason why you shouldn’t want to expand your radius to support projects within neighboring towns. Get in touch with other businesses and hold your eyes open for calls for assistance to get started.

Team Up With Neighboring Businesses.

If selling an event isn’t really for you personally, consider going smaller sized scale and team up with a nearby business to double your access utilizing cross-promoting. It can be as basic as giving a supplemental store your coupon codes, flyers, or creative business cards to display on their countertop while you do the same for them. Or you can produce co-branded deals that reward customers for purchasing each location. There are many methods for you to team up with other nearby small businesses to make a large impact on your customers. Take a look at this list of methods to cross-promote to get your innovative juices flowing.

HereLexington is a well-acknowledged marketing company in the area of Lexington. We offer a marketing service that will make your local business pop up and be renowned in your area.

Herndon Chevy

Herndon Chevy

5617 Sunset Blvd.
Lexington, SC 29072
(803) 359-2504

Sales Hours:
Mon – Fri 9:00 AM – 7:00 PM
Sat 9:00 AM – 6:00 PM

Service & Parts Hours:
Mon – Fri 7:30 AM – 5:00 PM
Sat 8:00 AM – 12:00 PM

Sandhills Family Medicine

Sandhills Family Medicine

811 W. Main Street
Suite 207
Lexington, SC 29072
(803) 358-6420

MON – THURS: 8:00 a.m. – 5:00 p.m.
FRI: 8:00 a.m. – 12:00 p.m.

Gerber Collision & Glass


Lexington Location
273 Riverchase Way
Lexington, SC 29072
(803) 520-2820

Irmo Location
7433 Broad River Rd
Irmo, SC 29063
(803) 407-5288

Cayce Location/Commercial & RV
1746 Airport Blvd
Cayce, SC 29033
(803) 796-8400

Columbia/Atlas Rd
1104 Atlas Rd
Columbia, SC 29209
(803) 832-1050

Pope Davis Tire & Automotive

Pope Davis Tire & Automotive

Lexington Location
1007 W Main St
Lexington, SC 29072
(803) 399-9790

Irmo Location
1155 Lake Murray Blvd
Irmo, SC 29063
(803) 407-7687

Columbia Location
4513 Hard Scrabble Rd.
Columbia, SC 29229
(803) 714-6161

631 S. Assembly St.
Columbia, SC 29201
(803) 771-4637

Econ O Bug

Econ O Bug

4862 Augusta Rd
Lexington, SC 29073
(803) 998-2297

Clark’s Termite & Pest Control

Clarks Termite and Pest Control

Columbia, South Carolina

405 Western Ln
Irmo, SC 29063

630 E Killian Rd
Columbia, SC 29229
(803) 781-4991

Lexington, South Carolina

5121 Augusta Rd
Lexington, SC 29072
(803) 359-4991