News Summary
Whataburger is opening a new restaurant in Columbia at 4456 Devine Street on July 10, 2025. The first 100 customers will receive special swag bags and free breakfast items as part of the grand opening celebration. This will be the fifth Whataburger in the Midlands, showcasing the brand’s growth in South Carolina and creating around 65 new job opportunities for the community. The restaurant will operate 24/7 and will feature a double drive-through and online ordering options for customer convenience.
Columbia, SC – Whataburger is set to open its newest location in Columbia on Thursday, July 10, 2025. The restaurant will begin serving customers at 9:30 a.m. and is located at 4456 Devine Street, a site that was previously home to a PDQ restaurant, which closed in February 2024.
The first 100 customers who visit the new Whataburger will receive a special swag bag along with a complimentary breakfast item such as a Honey Butter Chicken Biscuit or a Breakfast Taquito. This promotion is intended to celebrate the restaurant’s opening and to welcome new patrons to the area.
The new establishment will be equipped with a double drive-through, a spacious dining room, and high-tech digital menu boards to enhance the customer experience. This location is the fifth Whataburger in the Midlands, joining the existing outlets in Irmo, Bridgeberry Lane in Columbia, and two in Lexington. The expansion reflects the increasing popularity of the fast-food chain in South Carolina, with a total of 11 locations already established in the state prior to this opening.
Whataburger is committed to providing service around the clock, operating 24 hours a day, 364 days a year, and will remain closed only on Christmas Day. The new Columbia location will create approximately 65 job opportunities for local residents, contributing to the local economy.
Customers at the new Whataburger will also benefit from online ordering options for curbside pickup, as well as access to an online grocery store. This store offers various food items including sauces, pancake mix, and Whataburger-themed apparel, further broadening the dining and shopping experience.
The decision to open another Whataburger location in Columbia comes after acknowledging the patience of local residents who have awaited the brand’s expansion in South Carolina. As more residents and visitors discover Whataburger’s unique menu offerings and quality service, the chain looks to foster a loyal customer base in the area.
As Whataburger continues to expand across the state and the Midlands region, this new location aims to deliver the same level of service and quality that has made it a favorite among many diners. With its distinct menu and commitment to community engagement, Whataburger plans to establish a lasting presence in Columbia.
This opening marks another step in Whataburger’s mission to become a staple in the Southern fast-food market, embodying the warm hospitality and rich flavors that the brand is known for. As customers prepare for the grand opening, the enthusiasm around the event reflects the brand’s success and the anticipation of new menu experiences for everyone in the Columbia area.
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Additional Resources
- WIS TV: Whataburger Sets Opening Date for New Columbia Location
- Wikipedia: Whataburger
- The State: Whataburger Opening Date
- Google Search: Whataburger Columbia
- Post and Courier: Whataburger to Open in Columbia, SC
- Encyclopedia Britannica: Columbia, South Carolina
- WLTX: Whataburger Columbia Location Details
- Google News: Whataburger News
Author: STAFF HERE LEXINGTON WRITER
The LEXINGTON STAFF WRITER represents the experienced team at HERELexington.com, your go-to source for actionable local news and information in Lexington, Fayette County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Woodland Art Fair, Crave Food and Music Festival, and Railbird Festival. Our coverage extends to key organizations like Commerce Lexington and Blue Grass Community Foundation, plus leading businesses in education, manufacturing, and technology that power the local economy such as University of Kentucky, Toyota Motor Manufacturing, and Lexmark. As part of the broader HERE network, including HEREBowlingGreen.com and HERELouisville.com, we provide comprehensive, credible insights into Kentucky's dynamic landscape.
